DELIVERING CHANGE ADOPTION
Meet the team that bring a positive, forward-looking energy - exploring fresh possibilities to inspire change.
Jess Southwood
Chrissi Harcourt-Wood
Ceri Aiken
Emma Wood
Merve Ozbakan
Tesni Owen Hughes
Ceri Aiken
Jess Southwood
Chrissi Harcourt-Wood
Merve Ozbakan
Emma Wood
Ceri Aiken
Jess Southwood
Chrissi Harcourt-Wood
Merve Ozbakan
Emma Wood
Tesni Owen Hughes
Ceri Aiken
Managing Director & Client Lead
What I love about my work
Change is a constant, and supporting employees, leaders and business through change, ensuring it is well understood, delivered and adopted is where my passion lies. I love the rigour of working with teams at every level of the business, learning constantly from new ways of working and finding the best ingredients to deliver impactful communications every time.
Industry Experience
Retail | Technology | Sports | Utilities
Headline Skills
Change Communications Strategy | Employee Experience | Brand Advocacy
Client Highlights
Caffè Nero, Capgemini, Serco and National Gas
...and my CAKE of choice would always be...
Sometimes nothing beats a classic Victoria Sponge!
Ceri Aiken
Managing Director & Client Lead
What I love about my work
Change is a constant, and supporting employees, leaders and business through change, ensuring it is well understood, delivered and adopted is where my passion lies. I love the rigour of working with teams at every level of the business, learning constantly from new ways of working and finding the best ingredients to deliver impactful communications every time.
Headline Skills
Change Communications Strategy | Employee Experience | Brand Advocacy
Industry Experience
Retail | Technology | Sports | Utilities
Client Highlights
Caffè Nero, Capgemini, Serco and National Gas
...and my CAKE of choice would always be...
Sometimes nothing beats a classic Victoria Sponge!
THE CAKE COLLECTIVE
Our talented team of communications associates are known as the CAKE Collective - together we deliver change with impact, putting people at the heart of every decision.
Merve Ozbakan
Associate
What I love about my work
I’m endlessly curious about how things work and how they can work better. I love taking clients on the full journey from “what’s the real problem here?” to “look what we built together.” Every organisation has its own DNA, and I thrive on creating solutions that actually fit. Change excites me – I treat it like a muscle, so I try to flex it every day by doing something new.
Headline Skills
Change Management | Project and Programme Delivery | Digital and Operational Transformation
Industry Experience
Telco | Gas | Water | Banking
Client Highlights
Joint ventures of Three, EE (MBNL) and Vodafone and Telefonica (Cornerstone). Skewb Affinity Water, South Staffordshire and Cambridge Water, Cadent, and Liberty Global.
...and my CAKE of choice would always be...
Chocolate Pistachio sponge cake from Bake Off!
Jess Southwood
Associate
What I love about my work
The opportunity to learn about people, their relationships, and their relationship to work.
Headline Skills
Facilitation | Leadership | Team Development
Industry Experience
As a consultant, coach and facilitator (with a particular focus on leadership development, team dynamics and creativity in business), I have over twenty years of experience working with teams through periods of transformation and challenge; designing and delivering programmes, workshops, conferences and employee engagement events.
Retail | Technology | Infrastructure | Utilities | Health | Fashion | Finance | Housing | Charitable | Publishing | Research | Media
...and my CAKE of choice would always be...
Lemon Drizzle!
Emma Wood
Associate
What I love about my work
Working with teams to create joyful and impactful campaigns that generate a buzz is my happy place. Any opportunity to turn something into a story – be it a podcast, a piece of written communication or a business change – also gets a loud ‘challenge accepted’ from me.
Headline Skills
Campaign Design | Project Management | Content Creation | Storytelling | Stakeholder Engagement | Facilitation | Corporate Podcasting.
BA Hons in Marketing & Communication and MA in Creative Writing.
Industry Experience
Third sector, Public Sector and Private Sector including Construction, Development, Infrastructure, Transport, Energy and Utilities.
Client Highlights
SEEDA, Post Office Ltd, Fully Charged Show, Transport for London, NSPCC and National Gas
...and my CAKE of choice would always be...
Carrot Cake (with walnuts, obviously).
Chrissi Harcourt-Wood
Associate
What I love about my work
I love the balance (and tension) between the intellectual challenge and creative challenge – working with sometimes highly complex subject matter and applying creativity to bring that to life for each audience in a way that turns the complex into something easy to relate to.
Headline Skills
Education and Communications Content Design and Creation | Change Program Design | Human Performance Technology (HPT)
Industry Experience
Consultancy | Energy | Private Healthcare | Technology | Airport Management | Finance
Client Highlights
Capgemini, RPS Group Plc, BP Oil UK, Gatwick Airport Limited, BAA, General Healthcare Group/BMI Healthcare.
...and my CAKE of choice would always be...
Coffee and Walnut!
Tesni Owen Hughes
Associate
What I love about my work
I love turning complex, high-stakes projects into conversations people can actually connect with. Whether it’s helping communities feel heard or guiding clients through sensitive engagement, I thrive on bringing clarity, empathy and strategy together to create real understanding and impact.
Headline Skills
Strategic Communications | Stakeholder Engagement | Consultation Delivery | Content Creation | Copywriting | Community Relations | Change & Issues Management | Confidence Coaching
Industry Experience
Energy, Infrastructure, Renewables, Property and Development, Utilities, Public Sector, Transport
Client Highlights
National Grid, Lightsource bp, Green GEN Cymru, Grenergy, Barratt Homes, ESSO
...and my CAKE of choice would always be...
Banana bread – always!
