The CAKE Communications team are honoured to have been shortlisted for Best Change/Transformation Campaign in the IoIC (Institute of Internal Communications) Awards 2025!
With close to 300 entries, the Judges commented that they were ‘all really strong this year – there’s some truly impressive internal communication work happening out there, from some incredibly skilled individuals.’
This is why we’ve been shortlisted…
National Gas Technology Separation by National Gas and Cake Communications Consultancy
CAKE Communications was engaged by National Gas to devise and deliver a sustained, multi-channel, company-wide campaign over two years to support the separation of National Gas from National Grid – creating a fully independent business.
National Gas was formed when National Grid sold a 60% stake in its Gas Transmission and Metering business.
Separating integrated technologies to create an entirely self-contained IT ecosystem for National Gas represented the largest single technology carve out in the UK energy sector to date.
CAKE Communications worked alongside Business Change to develop a distinctive brand identity and communications strategy for the separation programme, delivering a suite of differentiated materials, resources and support for targeted audiences across specially developed channels.
The strategy not only engaged and informed colleagues at a time of significant upheaval and uncertainty but also established a ‘one-team’ team culture across the rapidly growing Technology function at National Gas.
Separation was completed on time, and to budget with the communications and engagement activity called out across the business as a major contributing factor of the programme’s success.
Watch this space! The awards take place on Thursday 18 September for an exclusive evening at the renowned Hurlingham Club. Set against the backdrop of one of London’s most exclusive venues, this will mark the 70th year of the IoIC Awards. We can’t wait!!
